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Generate
Lots More Traffic in your Amusement Park this Summer with AMI &
HERSHEY'S!
Thanks
for responding! We
are delighted to hear of your interest in participating in the Hershey's
“Summer Fun” promotional campaign. We think it is a great
opportunity for your facility that will benefit you where you need it
most. By driving incremental traffic to your front gate this season!
Opportunity
Overview:
As
you know, the program includes a national family vacation sweepstakes
from Hershey as well as a retail consumer offer for discounted family
admissions locally, that will be placed in as many as 20,000 of the
largest mass merchants, retail, drug, and grocery store chains nation-wide!
The campaign will expose the promotional offer to tens of thousands
of consumers weekly, right through the height of the summer season.
By directing consumers to the Hersheys.com web site,
your discount offer will be readily accessible along with a direct link
to your site for hours of operation, location and other pertinent details
for a visit.
How
are the offers Redeemed?
We
will create a specifically designed coupon to be printed from the Hersheys.com
site with your Logo and offer information included (all subject to your
approval of course). Consumers will be directed to print the coupon
from their computers and bring them to your gate, along with 3 Hershey
confection UPC’s (proof of purchase labels), in order to redeem
their discount admission to your park.
You
Maintain Control:
You
will only redeem coupons printed for your facility, with the offer you
have provided. Coupons, once redeemed, will not have to be returned
or tabulated. You set the expiration date, and conditions of the offer.
Coupons cannot be combined with any other offer.
Here’s
all you need to do:
-
All
you need to do is provide us with your best family oriented discount
admission offer along with any necessary disclaimers and date of
expiration.
-
By
signing this commitment form below, you will agree to provide AMI
& Hershey Foods, limited rights to utilize your logo for the
top of each printed coupon to be issued from on the Hersheys.com
“Summertime Fun” Site. (Logos to be used for this promotional
purpose only.)
-
Once
the season starts, you will also have to ensure your staff will
recognize and accept the Hershey “Summer Time Fun” coupons
in your name, along with Hershey product UPC’s attached at
your ticket booths, just as you would with any other promotional
offer you put in-market this season.
-
Hershey
brands included in the program run the length of the product line
and number nearly 20. These include Hershey, Reese’s, Cadbury,
Jolly Ranchers, Whoppers, Ice Breakers, Twizzlers, Carefree, Bubble
Yum, York, Peter Paul, Kit Kat, Milk Duds, Good & Plenty, Rolo
and more!
- Should
a national sweepstakes winner be chosen in your market, (there will
be 50 nationally), you must also agree to provide us with 4 unrestricted
tickets to your facility for this purpose. This may also represent
a good Public Relations opportunity we can help you capitalize on
as well.
How
Do I Sign Up?
In
order to participate you'll need to send us your:
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