- Marketing definition approved in October 2007 by the American Marketing Association: [1].
- "The Concept of the Marketing Mix" from the Journal of Advertising Research, June 1964 pp 2-7
- I. Mootee. HighIntensityMarketing. SAPress, 2001
- "Marketing Management: Strategies and Programs", Guiltinan et al, McGraw Hill/Irwin, 1996
- "In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century". Chekitan S. Dev and Don E. Schultz, Marketing Management v.14 n.1 January/February 2005 The Economist. 2006-11-11. p. 90.
- This is described in further detail by S. Wheelright and K. Clark in Revolutionizing Product Development (1992), p. 40-41; at the beginning of the section titled "Product/Market Planning and Strategy".
- UK govt businesslink marketing strategy guide.
- Marketing strategy Australian administration small business guide.
- Baker, Michael (2008), The Strategic Marketing Plan Audit, Cambridge Strategy Publications, p. 3
- Baker, Michael (2008), The Strategic Marketing Plan Audit, Cambridge Strategy Publications, p. 27
- Marketing basics Marketing strategy based on market needs, targets and goals.
- Account-based marketing: How it can help your company improve demand, awareness and profitability
- Peppers and Rogers; The One-to-One Future (1993); Page 23
- How Northrop Grumman Used Account-Based Marketing to Win a $2B Deal
- The Marketing Practice's Decision-Maker Index research into account-based marketing perceptions
- Kotler, Rackham and Krishnaswamy; Ending the War Between Sales and Marketing (2006) Harvard Business Review
- Peppers and Rogers; The One-to-One Future (1993); Page 140
- IT Sales and Marketing Association
- Account-based marketing campaign template
Brand
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Aaker, David A.; Erich Joachimsthaler (2000). Brand Leadership. New York: The Free Press. pp. 16. ISBN 0-684-83924-5.
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Social Media Management Guide., Online Social Networking Sites Explained in Plain English, OnlineBrandManager.org
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Brands Trademarks and Advertising, Rodney D. Ryder, Lexis Nexis Butterworths.
Brand Warfare, David D'alessandro, McGraw Hill, New York, 2001, ISBN 0-07-136293-2
Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer, 2006.
Bridson, K., and Evans, J., 2004, ‘The secret to a fashion advantage is brand orientation’, International Journal of Retail and Distribution Management, 32(8): 403-11
Aaker, D. A. (2004) Brand Portfolio Strategy, New York: Free Press.
Olins W. (2003) On Brand. London: Thames & Hudson
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Damasio, Antonio R. "Descartes' Error: Emotion, Reason, and the Human Brain," Avon 1994, p. 106 ff.
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"On Truth and Lie in an ExtraMoral Sense," The Portable Nietzsche, p. 46
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Christopher Janaway, Self and World in Schopenhauer's Philosophy, Ch. 3, p. 112, Oxford, 2003, ISBN 0-19-825003-7
