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Concept Development

A Remarkable Concept

Imagine response and conversion rates beyond the control package. Imagine incorporating the temptation of touch in a highly visual medium. Imagine creating a campaign that, just maybe, the world hasn't yet seen and suddenly you're contemplating "a remarkable concept."

Concept development is the evolutionary process of organizing thoughts and ideas around a central marketing purpose or objective. As such, concepts are the basic elements of propositions and are a necessary element of successful marketing campaign development.

Concept Development

 

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